Why 1.8-inch Round-Screen Electronic Badges Are Trending

      Round electronic badges have recently surged in popularity among young people. These devices feature a 1.8-inch round screen with 360x360 resolution, powered by the ST77916 driver IC. They support QSPI/SPI/MIPI interfaces and a standard 30-pin connector. Shenzhen Hongjia Technology’s model, HJ1800-01FPC-A1, is available for long-term, high-volume supply.

The rise of the 1.8-inch round electronic badge is essentially the result of a digital upgrade to the traditional "Gu-zi" (character merchandise) economy, combined with the emotional consumption habits of Gen Z. Key reasons include:

1. Solving Pain Points of Traditional Badges

Cost-effective reusability: Traditional badges have fixed designs; fans of multiple characters must buy many badges and worry about oxidation or paint chipping. In contrast, a single electronic badge screen can store hundreds of static images, GIFs, or short videos that can be swapped at any time, offering high long-term value and immunity to rust.

Lightweight display: "Ita-bags" (bags covered in badges) laden with dozens of metal badges are heavy; a single electronic badge allows users to rotate through displays of all their favorite characters, reducing the burden when traveling.

2. Emotional Value and Social Attributes

Dynamic vitality: They can play animations like character blinks or iconic scenes. Paired with colorful ambient lighting, they stand out at anime conventions and concerts, serving as portable "social currency."

Innovative interactive features: They support Bluetooth image transfers and device-to-device image swapping. Some models even feature AI interactions (such as shaking to switch images or lighting effects that react to mood), enhancing the sense of connection and ritual among fans.

3. Industry and Ecosystem Support

Endorsement by major players: Companies like OPPO and Insta360 have launched products in this space. A mature supply chain has driven down prices while maintaining the "trendy toy" aesthetic.

AI content opportunities: AIGC (AI-Generated Content) has lowered the barrier to creating animations, making electronic badges ideal micro-display terminals for AI-generated content that can be constantly updated to keep things fresh.

      Electronic badges do not replace the collectible value of traditional badges (which rely on scarcity and craftsmanship); instead, they fill new niches—such as daily wear, dynamic self-expression, and lightweight travel—complementing physical merchandise. This enhances the versatility, ecosystem richness, and ease of image conversion for 1.8-inch round-screen electronic badges. Shenzhen Hongjia Technology specializes in the R&D, production, and sales of LCD screens in various shapes—including round, square, and bar-type displays. We offer mass production of round LCD screens in sizes suitable for electronic badges at competitive prices; we welcome inquiries from customers via email.